A small business dashboard is an all-in-one dashboard that helps you grow your small business by allowing you to track all your marketing channels' key performance indicators, spot trends, and gather business intelligence. In short, it's the right tool for sales and marketing project management and reporting.
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You're probably running marketing campaigns on a number of platforms. You should not only track and analyse data from each individual channel, but also combine and correlate results from these platforms together. Wondering what the right solution is to keep on top of all of this? Look no further - a small business dashboard is a powerful tool that lets you do just that. Take a look at what a small business dashboard entails!
A small business dashboard is a powerful reporting tool that allows you to track and report on everything from Mailchimp email marketing campaigns to SEO to social media. As a small business owner, you'll want to optimize your marketing efforts to drive sales. A small business dashboard gives you all the data you'll need in one place.
By using a dashboard with all your important metrics and relevant business data in one spot, you'll easily be able to see where your marketing efforts are going well and what might need some tweaks. Using a universal dashboard will also save you time - we automatically fetch data so you won't have to pull data from each individual platform.
Besides being able to track data across all your marketing channels, a small business dashboard will let you spend more time running your business and less time creating marketing and sales reports to track your business performance. No more inputting figures into Excel!
Google analytics, social media, Google AdWords, email marketing, lead generation... you have many different marketing activities across several channels. The perfect analytics dashboard is going to include the key performance indicators that provide you and your client with just enough information to understand the big picture of their marketing performance, without overwhelming them with details.
Conversion rate is the percentage of your website’s visitors who take a desired action, such as starting a free trial, purchasing a product, signing up for a newsletter, or other.
The bottom line is always a key consideration for business leaders. This will tell them exactly how much has been spent on digital marketing and how much money has been made.
Organic search performance shows you how your website is ranking and converting for organic searches.
Bounce rate is the percentage of visitors who land on your website, but leave before navigating to a second page within your website.
Try to steer away from 'vanity metrics' on your small business dashboard. The metrics you track using your dashboard should be ones that give you an insight into customer behaviour and tell you how your marketing efforts are driving sales.
Google Analytics total sessions
This metric shows the total number of visits (sessions) your website experienced. A visit (session) occurs when a user is actively engaged with your website or app.
Google Analytics conversions from organic search
This metric tells you how many people found your website via search results and then took a desired action on your website.
Google Ads clicks
This metric tells you the total number of times a person has clicked on one of your paid Google Ads.
Google Analytics referral traffic
This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.
A small business dashboard should include data from every channel you use for your marketing strategies. Comparing your data will let you better understand how your channels play off each other and help you reach your business goals. If you need to import custom data, (from Salesforce or Zoho, for example) just upload a CSV file.
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
DashThis' small business dashboard sample gets your sales and marketing team off to a running start. It includes on-demand reporting, preset KPIs, multiple available data sources, and easy-to-use features and beautiful visual analytics. Best of all, all your important data will be in one spot - just drag-and-drop the widgets you need.
Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital marketing tools
Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!
Create your marketing report
Whether you choose from among our preselected small business dashboard templates, or create your own from scratch; it's all a matter of dragging-and-dropping the KPIs you want!
It's your data - customize your dashboard to reflect your branding.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% White label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
DashThis has dashboards for every marketing channel, depending on the type of data you want to track.
Facebook Ads dashboard
Social media is an essential digital marketing platform. Keep on top of your Facebook ads with our Facebook Ads dashboard.
Ecommerce dashboard
If you specialize in the ecommerce space, and you need to track KPIs like transactions, revenue, product sales, and conversion rate by channel, then this dashboard is for you!
SEO Dashboard
Organic traffic is a key source of traffic for your business. Make sure your website stays optimized and track web analytics using our intuitive SEO dashboard.
Managing a business without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best dashboards to help you make better business decisions!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
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DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
