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What Is a White Label SEO Report?

A white label SEO report is a fully branded performance dashboard that agencies deliver to clients under their own branding, with no third-party tool references visible. It combines keyword rankings, backlink data, traffic analytics, and more into a single, customized report your clients associate entirely with your agency.

SEO report templates

A great white label SEO dashboard solution for marketers & agencies

DashThis combines every SEO data source your agency relies on, like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and more into one seamless, automatically updated report. Build it once. Let it run itself. Impress clients every month without lifting a finger.

Simple search engine dashboard Website Analytics

Track how your SEO campaigns directly impact traffic, conversions, and revenue. Pull in live data from Google Analytics 4 and Google Search Console to show clients the full picture:

  • Top sources by traffic
  • Bounce rate by source
  • Pages per visit
  • New vs. returning visitors
  • And more!

automated SEO dashboards Keyword Rankings

Connect SEMrush, Ahrefs, or Moz to surface the keywords driving real results. Show clients what is ranking, what is climbing, and where the next opportunities lie:

  • Top organic keyword by clicks
  • Keyword position trends over time
  • Click-through rate (CTR) by keyword
  • Keyword gap and growth opportunities

custom SEO performance dashboard Backlink analysis

Prove the authority-building work you do for clients with real backlink data. Track every new link, domain, and referral source:

  • New backlinks
  • Referring domains
  • Top referrers by sessions

Add your most used SEO integrations

Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz... We support the major digital SEO tools you already work with. Organic search traffic, landing page bounce rate, organic search CTR, search results postions... You can track all your most important SEO metrics in DashThis. We also support data upload via CSV files, so you can literally set up any type of widget with your own data. This might come in handy, should you want to include further insight to your SEO dashboard. You can also include more than only seo data; gather ppc, social media, analytics data all along in the dashboard. Here are all of our built-in integrations:

Personalised SEO Dashboards, Automated from Start to Finish

Building a professional, fully personalized SEO report for every client, every month, used to take hours. With DashThis, you build your report once and it updates itself automatically. Your client receives a fresh, branded PDF or live dashboard on schedule, without you touching a thing.

Customized SEO dashboard

Customize your SEO reports Customise Your SEO Reports and Dashboards

Your clients should see the effort you put into their campaigns. Adjust logos, colours, fonts, layouts, and widgets to create reports that feel hand-crafted even though they’re fully automated. A unique custom domain URL makes the entire tool feel completely in-house.

Automated tool Automated Delivery on Your Schedule

Set each report to update and send automatically: weekly, monthly, or on a custom cadence. DashThis pulls fresh data from all your connected sources and delivers the report to your client’s inbox. Personalization without the effort. More time for the work that actually grows your agency.

Spend less time reporting and focus on optimizing

Both the reporting process and the dashboard creation are really long and tedious. Our goal is to simplify this as much as possible, so you get more time to create value for your clients & optimizing search engine results rather than spending most of your time reporting and copy-pasting data from across all your tools. Many brands and agencies trust us for that reason. See for yourself!

Dealer Solutions trusts DashThis for their customizable SEO dashboardsDagmar uses DashThis for their SEO reporting DashboardsDDB relies on DashThis for their digital marketing dashboardDentsu Aegis uses DashThis for their marketing reporting dashboardiProspect uses DashThis for their PPC dashboardJelly Marketing uses DashThis for their SEO reporting dashboardsKTM trusts DashThis for their digital marketing reportsUniversity of Oxford uses DashThis for their PPC dashboardTravelTripper trusts DashThis for their client reporting dashboardwPromote trusts DashThis for their digital marketing reports
SEO dashboard features

Features

Intuitive design, simple customization, numerous sharing options, and multi-user support: this is our core offering. You also get the best customer service in town no matter the plan you choose. Oh, and no coding or IT specialist required. Pretty sweet, right?

See all features
sEO dashboard pricing

Pricing

Our pricing is pretty straightforward. You pay according to the number of dashboards you need. We want to deliver the best customer experience no matter what, so all the best functionalities of our software are included with every plan (templates, preset KPIs, amazing layout, sharing options, and more).

See pricing details

White label SEO dashboard

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  • white label seo dashboard #2
  • white label seo dashboard #3
  • white label seo dashboard #4

SEO dashboard url Custom domain

Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.

custom SEO dashboard design Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

white label seo dashboard colour theme 100% white label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

Get started with our SEO dashboard template

Google Analytics' Organic Search traffic, Conversion Rate, Bounce Rate, Ranking… There are so many search engine KPIs you could be tracking in your SEO dashboard, and picking the right ones for your business can quickly become overwhelming. Fortunately, DashThis has got your back with a SEO dashboard example you can start using right away!

see our SEO dashboard template
Google Analytics SEO dashboard templates

Read our blog for more SEO related content!

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also follow us on social media to get latest info!

Visit our blog
SEO dashboard blog

Frequently Asked Questions About White Label SEO Reports

What is a white label SEO report?

A white label SEO report is a performance dashboard or PDF report that an agency delivers to its clients under its own branding, with no visible reference to the underlying reporting tool. The agency’s logo, colours, domain, and design are used throughout, making the report appear fully in-house.

How do I create an automated SEO report for clients?

With DashThis, you connect your data sources (Google Analytics, SEMrush, Ahrefs, etc.), customise your dashboard layout, apply your branding, and set automated delivery. The report updates and sends itself on your chosen schedule, no manual work required after the initial setup.

What data sources can I include in a white label SEO dashboard?

DashThis supports 30+ integrations including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Moz, WebCEO, Google Ads, Bing Ads, and YouTube. You can also upload custom data via CSV that updates automatically, just like any native integration.

What is the difference between a white label and a regular SEO report?

A regular SEO report may show the branding of the tool used to create it. A white label SEO report removes all third-party branding and replaces it with the agency’s own, including the URL, logo, colours, and sending email address. To the client, the report appears entirely built in-house.

How long does it take to set up a white label SEO report in DashThis?

Most agencies get their first branded SEO report live in under 10 minutes using a pre-built template. Once set up, reports update and deliver automatically each month with zero additional effort.

Can I include PPC and social media data alongside SEO in the same report?

Yes. DashThis is a multi-channel reporting tool, so you can combine SEO, PPC, social media, email, and any other marketing data in a single unified client dashboard. Clients see all their performance metrics in one branded report.

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seo dashboard service

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • I was skeptical about DashThis’s new AI Insights but when I tried it, I was shocked. It sounded exactly like how I’d write it, with accurate and even insightful recommendations. I’m really looking forward to seeing how much time we can save this month.
    Pam Kearley - Director of Strategy Forge and Smith Pam Kearley Director of Strategy
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager Datmos
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Walk with Pic
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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