What is a website analytics dashboard?
A website analytics dashboard is a reporting tool that enables you to track your website performance metrics like page views, conversion rate, bounce rate, and more.
Website analytics dashboard
Track your web analytics KPIs and monitor your business' performance, all with a clear, concise, and beautiful web analytics dashboard.
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Track your website performance
Getting organic traffic to your website is an essential part of any digital marketing strategy. A web analytics dashboard reporting tool lets you track and report on all of your web analytics data quickly and easily.
Why use a website analytics dashboard?
A Google Analytics dashboard ensures that you can see your website's performance at a glance, which helps you make more informed decisions for your marketing strategy and individual campaigns.
What are the benefits of using a website analytics dashboard?
Gathering real-time data from across all the digital platforms that you're using for your website and marketing strategy can be a real pain. With a beautiful analytics dashboard, there's no more manual data fetching.
What are the best web analytics KPIs?
There are a ton of KPIs involved in SEO and web analytics, from landing page performance, to number of website visitors, to percentage of new users. Focus on a select few key performance indicators that will allow you to make clear and actionable business decisions!
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Top traffic sources
The multi-column KPI widget shows you the number of sessions, bounce rate, goal completions, and conversion rate of your top traffic sources.
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Top landing pages
This KPI widget displays the top landing pages according to number of sessions.
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Top devices
This KPI widget displays the number and percentage of sessions according to type of device used.
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Top browsers
This multi-column KPI widgets shows you the number of sessions and bounce rate for each type of browser used to explore your website.
What are the top web analytics metrics?
Bounce rate, page views, conversion rate, traffic sources, total number of goal completions, number of sessions...the list goes. Here's where you should start:
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Conversion rate
This metric shows the percentage of sessions that resulted in a conversion or transaction.
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Goal completions & conversions
This metric displays your top converting goals by number of goal completions.
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Bounce rate
This metric is calculated by dividing the number of bounces by the number of sessions.
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Sessions
This metric displays the number of sessions that users have had on your website.
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Pageviews
This metric shows the number of pages that were viewed on your site.
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New users
This metric displays the number of new users that have visited your site compared to returning users.
Analytics data from across the web
There's more to online marketing than web analytics and that's why it's important to combine all your digital marketing tools into one reporting system, from Google Analytics to social media to search engine optimization. You can even integrate them into the same report and create an all-in-one online marketing dashboard.
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Google Analytics 4
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TikTok Ads
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Hubspot
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Klaviyo
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Facebook Insights
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Google Ads (Adwords)
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Facebook Ads
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Facebook Business Manager
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Instagram
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Instagram Ads
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LinkedIn Pages
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LinkedIn Ads
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YouTube
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Google Search Console
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Google My Business
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SEMrush
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Moz
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Ahrefs
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Bing Ads (Microsoft Advertising)
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Google+
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Mailchimp
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CallRail
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Campaign Monitor
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WebCEO
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Custom Data
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Google Sheets
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keyword.com
Start with a analytics dashboard template
There are so many KPIs involved with web analytics and picking the right ones for your business can quickly become overwhelming. Fortunately, DashThis has got your back with a dashboard report example you can start using right away that includes all the main KPIs you should be tracking.
How to create a web analytics dashboard
Connect your data sources to DashThis, choose what kind of sales or marketing dashboard that you want to create, pick your KPIs, and you're done! It's easy!
Create your DashThis account
Enter your email address and create a password, that's it! Plus, you get to start with a free 15-day trial, no credit card required!
Connect your data sources
Google Analytics data, social media, advertising campaigns... you can connect all your marketing data sources and analytics accounts into DashThis easily!
Create your new dashboard
Start with our preset dashboard templates or create your own from scratch, either way, it's a matter of just a few clicks!
White label analytics dashboards
Add a white label design to your offering so that your reports fit each of your clients’ branding!
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% White label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
More dashboard examples
Digital marketing reporting is so important, because it allows you to show the results of your hard work to your clients. But... it can be a time-consuming process when it's done one source at a time, one report at a time. Why not make the process faster and easier with these report templates?
SEO dashboard template
Organic traffic, click-through rate, keyword ranking, link building stats; picking the right KPIs for your business can be overwhelming. This sample SEO dashboard is the perfect frame to help you get started!
Google Analytics dashboard template
Traffic, new users, time on site, conversion rate, bounce rate... website analytics undoubtedly involves a whole lot of data to keep track of consistently. This Google Analytics dashboard template helps you gather all your key metrics in a single report!
Social media dashboard template
Track your performance, optimize your social media campaigns, and show your social media strategy results with our comprehensive social media dashboard template. Spend less time reporting and spend more time on growing your community & building your social media strategy.
Discover more web analytics tips & tricks
Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!
Loved by thousands of organizations...
With satisfied clients across 120+ countries, DashThis is the power behind countless online marketing reports, here are some of the reasons why:
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Easy, convenient, and fast to set up.
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The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
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We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
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DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
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Game changer for client communications and expectations. Also help in the sales process!
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We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
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Saves a lot of time as I can pull data from various channels all within one platform!
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Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
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I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
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Simple, easy, flexible, and versatile tool with a great UI.
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Phenomenal customer service.
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This tool has helped us close new accounts and improve customer satisfaction.
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DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
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We use so many different reporting platforms - this consolidates what we give our clients.
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DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
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We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
