The only web analytics report template you'll ever need

Track every key metric you want in a single digital marketing reporting template, from SEO to social media and overall website performance. Gain insights into user behavior and learn how to better the user experience and attract potential customers.

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Our web analytics report template gets your data working for you

For the on-site optimization of your marketing efforts, it is essential to be consistent in tracking visitor data in real-time. You've probably got a lot of data sources to deal with - keep it all in one spot, display it where and how you want, and see how your marketing efforts are performing at a glance.

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Web analytics KPIs Included

Web analytics doesn't need to be difficult. Our web analytics reports have handy widgets for all the key performance indicators you need to create awesome marketing performance reports and make the most of your analytics data.

Google Analytics preset widgets illustration
  • Web analytics report per channel

    Traffic Sources

    • Channel (organic Search, paid search ,referral, etc)
    • Source
    • Medium
    • Source/Medium
    • And more!

     

    These KPIs tell you where your web traffic is coming from so you can target sales, see your high-performing channels, and also where you might need to tweak things a little bit.

  • google analytics Bounce rate

    Landing pages

    • Bounce Rate
    • New Users
    • Session Duration
    • Web Pages/sessions
    • Page Load time/average time on page
    • Pageviews

     

    Landing pages are the entryway to conversions, so they must be optimized. Our web analytics report has the key landing page KPIs preloaded for you so you can get straight into ensuring your landing pages are top-notch. Also, add website visitor metrics like new visitors, returning visitors, unique visitors, and the number of pages they visit in the report’s time frame.

  • Web analytics goals report

    Goals & conversions

    • Goal conversions (or goal completions)
    • Goal conversion rate
    • Goal abandoned
    • Goal value

     

    This is where the rubber hits the road in digital marketing, so tracking conversions is essential. Your conversion metrics tie in with landing page performance and website traffic sources, which is why our web analytics report lets you have all these stats in the same place.

  • Campaign conversions

    Campaign Performance

    • Adwords Ad spend
    • Avg cost-per click (CPC)
    • Conversion Rate
    • Return-on Investment (ROI)

     

    PPC ads, whether on search engines or social media, can be a great way to drive sales but only if done properly. Our web analytics report template has all the top metrics to ensure your PPC campaigns generate the ROI you want.

  • facebook ads performance report

    Social Media Performance metrics

    • Engagement Rate
    • Likes and shares
    • Facebook Ads costs
    • LinkedIn Post Reach

     

    Whether you want to increase brand awareness, traffic acquisition, or conversions, your social media channels are probably part of your marketing strategy - and tracking your success is critical. That's where our web analytics report comes in.

Check out how your website data looks in your custom report! Get your sample web analytics summary report today

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How to create your own web analytics report

Whether you're an eCommerce site or a brick-and-mortar business, we've made it super simple to create awesome web analytics reports. Three steps, and you'll be up and running.

Web Analytics report generator

step 1 icon Create your free DashThis account

You only need an email and a password.

step 2 icon Connect your favourite web analytics integrations

Whether you want custom Google Analytics reports (connect your Google Analytics account), social media, or PPC, we've got you covered for pretty well any digital marketing integration.

step 3 icon Select your analytics report template

Choose Google analytics report template, social media report, email marketing report, or more from the drop-down menu. Showcase the data you want with widgets, trend graphs, or pie charts.

Get all your web analytics working together with our 38+ integrations

Have all your digital marketing stats in one convenient dashboard (and if you have custom data, upload it in a CSV file)

See all our integrations

Automate your web analytics reporting process with DashThis!
Get 10 dashboards for 15 days!

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Automated reporting, custom reports

While we offer a stack of report templates, that doesn't mean you're stuck with what we give you. Our templates are fully customizable, so you can set them up exactly how you want. And once your digital marketing and web analytics tools are connected, we take care of the data fetching for you.

EXPLORE OUR AUTOMATED REPORTING TOOL
Google Analytics report customizer

users icon Unlimited Users

With DashThis, you don't pay per user, so you can always be sure that whoever needs access to your dashboard will get it - no matter the size of your team.

Custom Reports Custom Reports

Our report templates are customizable at every level, from widgets to logos to colour schemes. After all, it's your data, and you should be able to display it how you want.

white label google analytics report icon White Label website analytics reports

Create web analytics reports that match your clients' branding - you can use a custom URL, a custom design, or both.

Our web analytics reports

No matter what kind of report you want to create, we've probably got a template you can use to get started.

analytics report template illustration

Google AdWords report icon Digital Marketing report

Ensure your marketing efforts never miss a beat with our digital marketing report. It'll give you a global view of your marketing campaigns (or you can drill down into the detail if you want).

CREATE YOUR DIGITAL MARKETING REPORT

google anlaytics  icon Google Analytics report

Ensure your marketing efforts never miss a beat with our digital marketing report. It'll give you a global view of your marketing campaigns (or you can drill down into the detail if you want).

CREATE YOUR DIGITAL MARKETING REPORT

Email Marketing report icon Email Marketing report

Email marketing can be effective, but you must optimize your content. Using our email marketing template makes tracking results a breeze.

CREATE YOUR EMAIL MARKETING REPORT

SEO report icon SEO report

Gather all your favourite SEO tools, from Google Analytics to SEMrush, Ahrefs, and way more, into a single, awesome SEO report! Track all your organic performance, SEO efforts, and keyword rankings in seconds.

CREATE YOUR FACEBOOK ADS REPORT

Other Templates for Marketers

Need some other types of reports? No problem - we've probably got them

report templates illustration

PPC report icon PPC Report Template

PPC isn't always easy, but our PPC report template does save you a heap of time and effort

SEE OUR PPC REPORT TEMPLATE

Digital Marketing Report Template icon Digital Marketing Report Template

With our digital marketing report, tracking clients' campaigns have never been easier.

SEE OUR DIGITAL MARKETING REPORT TEMPLATE

SEO Report Template

Ensure your SEO game is on point with our SEO report template.

SEE OUR SEO REPORT TEMPLATE

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santala - Digital Planner Juho Santala Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
Digital Marketing reporting dashboard

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