Social Media Marketing Dashboard

A social media marketing dashboard is an analytics tool that lets digital marketers and agencies track and report on marketing efforts across multiple social media platforms, all from one analytics dashboard.

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Social Media Marketing Dashboard template

Your go-to social media marketing dashboard

Social media analytics can get a bit data-heavy sometimes, but that doesn't mean tracking social media strategy performance has to be a time-consuming chore. So why not combine multiple tools you're using so you can easily report on your social media data sources?

What is a social media marketing dashboard?

A social media marketing dashboard is a social marketing tool that lets you or your marketing team track and visualizes key performance indicators across multiple marketing channels. It's also a way for social media marketers to hone their marketing strategy and demonstrate the value of their work to their clients.

Why use a social media marketing dashboard?

Client management can be just as important as social media management, and a social media marketing dashboard helps you build a good working relationship with your clients. It keeps them informed about how campaigns are going in real time and allows you to explain your strategies to them quickly.

What are the benefits of using a social media analytics dashboard?

Apart from combining all your social channels into one custom dashboard, a social media marketing dashboard also lets you generate custom reports for your clients, ensures your clients are always kept in the loop, and allows you to spend more time on social media campaigns and less time on analytics data reporting.

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What are the best social media marketing dashboard KPIs?

From Linkedin Analytics to Facebook Ads, you've probably got a number of social media tools you're using to track campaigns on social networks. Ideally, you'll want to include only those KPIs that give you and your clients concrete insights into a social platform's marketing performance.

Post Likes

This KPI tracks how many likes your social media posts have received.
Post Comments

Post comments tells you how many times people have commented on a social media post.
Click-through Rate (CTR)

This KPI measures the percentage of people who see a post or an ad and then click on a link in the post or ad.
Conversion Rate

Conversion rate tells you the percentage of people who visit a page and then go on to take a desired action (like make a purchase).

What are the top social media marketing dashboard metrics?

Don't waste your time tracking vanity metrics (the ones that are nice to brag about but don't give you any real insight into campaign performance). Instead, track essential social media performance metrics that tell you what's going on with your campaigns and the exact demographics you are targeting.

Number of shares

This social media metric tells you how many times one of your posts has been reshared.

Facebook ads engagement rate

This metric measures the percentage of people who see an ad that then engage with the ad in some way (like click on a link or hit the Like button).

Instagram followers

This metric tells you how many subscribers your Instagram has.

Facebook Insights page engagements

This engagement metric tells you how many engagements a Facebook page has had in a given time.

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What platforms should a social media marketing dashboard include?

Apart from all your social media channels, it should also include your other digital marketing tools, from SEO and Google Analytics to Google Ads and Mailchimp. That way, you'll see how all your digital marketing campaigns affect each other as you make changes and dial in your settings.

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Social media dashboard template

DashThis' social media marketing dashboard tool will get you started in no time with its intuitive features, powerful reporting capability, and multiple data integrations. Select our social media marketing report template and track your metrics using data visualizations like widgets and graphs.

Check out our social media marketing dashboard template

How to create a social media reporting dashboard

It's super simple: just 1-2-3.

Create your DashThis account

Just enter an email address and a password.

Connect your digital marketing tools

Connect your social media accounts (from LinkedIn to a Facebook account and everything in between).

Create your social media marketing dashboard

Select the social media marketing dashboard from the drop-down menu, and you'll be up and running. You can then share the dashboard with your clients or team members.

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White label marketing dashboard

Show the results of all your hard work just the way you want with custom designs and custom URLs.

Custom domain

Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.

Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

100% White label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.

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More social media templates and dashboard examples

From social media to eCommerce and PPC, we’ve got a dashboard template for your needs. They showcase essential KPIs and are 100% personalizable, whether you are a small business or working for a large marketing agency.