A PPC dashboard is a digital marketing reporting tool that allows agencies and digital marketers to track PPC performance and combine multiple data sources in one marketing analytics dashboard.
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PPC and SEM reporting shouldn't be a time-consuming chore. Take a look at what a good PPC dashboard looks like - you'll probably find it makes reporting on key metrics for ad campaigns pretty easy.
A PPC dashboard is reporting software that allows digital marketers and agencies to build custom dashboards, track performance metrics, visualize paid search and ad data and automate client reporting. All this means marketers can clearly communicate the value of all their hard work to their clients.
Using a PPC dashboard is the best way to build a good relationship with your clients. Clients will easily be able to monitor campaign performance and, maybe more importantly, whether they're getting a good return on investment from their online marketing spend.
Besides simplifying PPC reporting and being an easy way to create customized reports for clients, a PPC dashboard also lets marketers explain to their clients what they're doing and why, how what they're doing affects clients' bottom line and facilitates an open, trusting relationship.
It can sometimes seem like there are a million and one KPIs you could be tracking for your clients' PPC or search engine marketing campaigns. The key is to select KPIs that give you and your clients something to work with - avoid the 'vanity metrics' that might be good to brag about but don't give you anything actionable.
Cost per click tells you how much you pay for each time a user clicks on one of your ads.
Click-through rate measures the percentage of people who see an ad and then click on that ad.
Conversion rate is the percentage of people who click on an ad and then go on to do a desired action (like purchase something on an ecommerce store).
Ad spend tells you how much you have spent on a particular ad campaign in a given amount of time.
Just like with KPIs, you should stay away from metrics that don't generate actionable insights.
Conversion rate by PPC campaign
This metric tells you the conversion rate of each PPC campaign you're running, so you can easily see which campaign is driving sales (or some other goal).
CPC by ad group
CPC by ad group measures the cost per click of each ad group, letting you easily find the one costing you the most.
Bing Ads ad spend
Ad spend on Bing Ads tells you the total amount you've spent on ads on the Bing search engine.
Google Adwords cost per conversion
Find out how much you're spending per conversion from your ads on Google platforms with this metric.
Apart from the platform you're using for your PPC campaigns, also think about including your other digital marketing tools. That way, you can see at a glance how your various campaigns are playing off each other and influencing your results.
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
Why not give our PPC dashboard a try - it has intuitive features, preset KPIs and lets you collect all your key data in one spot.
In just three steps, you'll be up and running with your very own PPC dashboard!
Create your DashThis account
You only need an email address and a password.
Connect your digital marketing tools
Facebook Ads, Google AdWords, Bing Ads - whatever you're using we can work with it. (If we don't have an integration, just upload a CSV file ad we'll take care of the rest.).
Create your PPC report
Use our preset template or play around with the widgets - however you organize your dashboard, it's super simple to create your reports.
Have your marketing reports reflect your brand with our white label design options.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
We've got dashboards for every kind of digital marketing effort. Check out what's on offer!
Google Analytics PPC dashboard
Bring together all your PPC data on Google platforms with our Google Analytics PPC dashboard.
Advertising campaign dashboard
Our advertising campaign dashboard makes it easy to track multiple campaigns across multiple channels.
Social media dashboard
Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.
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DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
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