A marketing KPI dashboard lets digital marketers bring together all their marketing data, from web analytics to SEO, and easily track marketing metrics.
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Reporting on key performance indicators for your marketing campaigns shouldn't take up all your time. Using a marketing dashboard makes it easy to track, analyze and visualize your data sources and create marketing reports.
A marketing KPI dashboard is a marketing analytics tool for marketing and sales teams. It allows you to track and report on online marketing performance which in turn informs marketing strategy and how to achieve business objectives.
Using a marketing KPI dashboard allows a marketing agency to communicate the value of their work to clients. Also, since clients' relevant marketing activities can be displayed in a single dashboard, explaining strategies and decisions is much easier.
Apart from letting you combine your marketing channels into one dashboard, a marketing KPI dashboard also allows you to showcase your marketing efforts, build a good relationship with your clients and educate your clients on what you're doing and why.
Your dashboard should include only the important metrics that generate actionable insights into your clients' marketing campaigns. Also, you want to give your clients the big picture - try to avoid overwhelming them with too much detail.
Bounce rate measures the percentage of visitors to your website who land on a page but then leave and don't navigate to a second page.
Click-through rate tells you the percentage of people who see an ad (or another call to action) and then click on that ad.
This KPI tells you how much money you spend each time you get a new customer (it's calculated by dividing total cost by number of customers)
Customer lifetime value measures the amount of money you can reasonably expect to earn from a particular customer.
Since you're tracking data across multiple campaigns and channels, you have to be selective about which metrics you choose. Avoid the 'vanity metrics' that might be good to brag about but don't give you or your clients any information you can use to change and improve campaigns.
Google Analytics page views
This Google Analytics metric shows you how many times a person has navigated to a web page.
Social media cost per click
This metric tells you the amount of money you pay each time someone clicks on a paid social media ad.
Google Adwords click-through rate (CTR)
This metric measures the percentage of people who see an ad on the Google platform and then click on the ad.
Website traffic conversion rate
This metric tells you the number of visitors to a website who go on to take a desired action (like making a purchase).
A marketing KPI dashboard should include all your digital marketing efforts, from email campaigns to SEO to social media. Having all your data in a single dashboard means you can easily see how your campaigns are affecting each other's performance. Don't see the integration you're after? Don't worry - you can upload the data in a CSV file.
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
DashThis' marketing KPI dashboard template will get your marketing team off to a flying start with its preset KPIs, powerful data visualization, and intuitive features. Create your own marketing KPI dashboard and kickstart your client reporting.
It's super simple to get started!
Create your DashThis account
Only an email address and a password are required.
Connect your digital marketing tools
From LinkedIn to Mailchimp to Google Ads, we support over 34 integrations.
Create your marketing KPI report
Choose from a template or create your own from scratch - it's totally up to you!
They're your dashboards, so make sure they reflect your company's branding.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
We have dashboards for a ton of other digital marketing specialties - here are just a few that we offer.
Social media dashboard
With the amount of users on social media, there are also a lot of potential customers. But, you need to make sure your campaigns are on point and that's where our social media dashboard comes in.
Paid search dashboard
Paid search campaigns can be a cost-effective way to build a business so make sure you get the best return on investment out of your PPC campaigns with our paid search dashboard.
Google Analytics dashboard
Track all your Google Analytics data from web traffic, conversions, to paid ads data.
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Game changer for client communications and expectations. Also help in the sales process!
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I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
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