A digital marketing dashboard enables marketers and agencies to combine data from across multiple marketing channels into one single analytics platform in order to track and display all their marketing activities at a glance.
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Reporting your marketing efforts to your clients shouldn’t be painful or time-consuming. It should be easy to not only track and analyze your data individually but also combined in one analytics dashboard. Take a look at what a complete marketing dashboard looks like!
A digital marketing dashboard is a tool used to track and display key performance indicators in order to analyze marketing and business efforts over time and across multiple channels. It's also a marketing agency’s way of displaying the value of their work to their clients. For digital marketing agencies, online marketing dashboards are the perfect way to show the results of their numerous marketing efforts in real-time.
Client reporting is one of the most effective tools in your agency's arsenal when it comes to creating a collaborative and long-lasting relationship with your client. By using a dynamic dashboard that includes your client's relevant marketing KPIs and data sources all in one place, you can quickly explain how your strategies affect your client's bottom line and it makes it easier to discuss future expectations and goals because you're both working off the same data.
Besides enabling you to combine all your marketing analytics into a single platform, your agency dashboard also helps you: educate your client on what you do and why it's important to them, be transparent with your client and foster a trusting relationship with them, and showcase your positive results in a simple, straightforward, and effective way.
Google Analytics, social media, Google AdWords, email marketing, lead generation... you have many different marketing activities across several channels. The perfect analytics dashboard is going to include all the KPIs (key performance indicators) that provide you and your client with just enough information to understand the big picture of their marketing performance, without overwhelming them with details.
Conversion rate is the percentage of your website’s visitors who take a desired action, such as starting a free trial, purchasing a product, signing up for a newsletter, or other.
CTR is the percentage of people who are exposed to an ad, or another call to action, and who then click on the ad or call to action in question.
Organic search performance shows you how your website is ranking and converting for organic searches.
Bounce rate is the percentage of visitors who land on your website, but leave before navigating to a second page within your website.
You're tracking marketing data from across multiple marketing channels, so it's important not to fall into the trap of reporting vanity metrics. Instead, focus on those key analytics data that your client can both relate to, as well as act on.
Google Analytics organic traffic sources
This metric shows the number of and sources of organic traffic that came to your website.
Google Ads total conversions
This metric shows the total number of conversions that Google Ads (formerly Google AdWords) measure across all conversion actions.
Facebook Insights page views
This metric shows the number of times your page’s profile has been viewed by both logged-in and logged-out people.
Google Analytics referral traffic
This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.
A cohesive marketing dashboard should include data from every channel you use for your marketing strategies. Combining and comparing your data sources will enable you to better understand how your channels play off each other and help you reach your business goals. You can't find the integration you're looking for? Use our CSV files manager and add any proprietary data to your dashboard.
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
Create your own marketing KPI dashboard with all your web analytics key metrics in one place. DashThis' digital marketing dashboard sample gets your marketing team off to a running start, thanks to its preset KPIs, multiple available data sources, and easy-to-use features.
Connect your various data sources into DashThis, choose from among our several marketing dashboard examples, and quickly see all the data visualizations you need! It's as easy as 1-2-3.
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital marketing tools
Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!
Create your marketing report
Whether you choose from among our preselected digital marketing dashboard templates, or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!
Your analytics dashboards are really your way of showing the results of your marketing efforts to your clients, so make sure they reflect your brand.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
DashThis has marketing performance dashboards & templates for every marketing specialty, depending on the type of data you want to track and for whom.
Google Analytics dashboard
Find all your most useful Google Analytics KPIs regrouped together. Combine multiple data sources or accounts into one to compare and contrast your marketing and SEO efforts.
PPC dashboard
PPC campaigns involve a lot of data. Bring all your marketing metrics from multiple paid ad campaigns together with our PPC dashboard.
Social media dashboard
Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.
Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
