What is goal value in Google Analytics?
Goal value represents the dollar amount made from goal completions in Google analytics. Essentially, it is a monetary version of goal conversion and allows you to make sure that you are optimizing your google analytics goals from a business perspective, because if achieving your goals is not contributing to improving your bottom line, why is this goal a priority? For example, if one of your goals is to drive more people to the product page of your eCommerce site, the total goal value would be indicative of the monetary value of this action.