What are social fans?
Social fans are people who like a page on Facebook. It is a one-way relationship between a personal account and a professional page. Because the Facebook model has the friend-to-friend option, fans are similar to Instagram followers, Twitter followers, YouTube subscribers, or LinkedIn connections.
Essentially, your active audience is your fanbase, and social fans is a term that applies to all platforms but is mainly used by Facebook. Your followers on social media platforms, whether they are people you know in real life or not, are your fans and are the people who will be liking your Facebook posts, posting retweets, giving you YouTube views, and engaging with anything you publish online.