What is a return on ad spend?
ROAS stands for return on ad spend, or return on advertising spend - a marketing metric that calculates the amount of revenue your company gets for each dollar it spends on advertising. It is very similar to return on investment (ROI or ROMI).
The practice of tracking ROAS is mostly used by eCommerce businesses or digital companies to evaluate the effectiveness of marketing campaigns. It helps measure the digital advertising efforts and their return.