Organic Traffic

Analytics

Organic traffic is a metric that Google Analytics uses to measure how many visitors arrive at your website from the search engine results pages (SERPs) on Google, Yahoo, or Bing, for example. This metric strongly indicates your website's quality of search engine optimization (SEO). Let’s explore this KPI in more detail.

TRACK YOUR ORGANIC TRAFFIC

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Templates using this KPI
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Integrations using this KPI

What is organic traffic?

Organic traffic is at the heart of SEO strategies and is one of the primary purposes of optimization. Organic search traffic has a high return on investment because the search engine algorithm shows users your website because of its high-quality content and relevance. More website traffic brings more opportunities to generate sales and leads and boosts your conversion rate. Organic traffic brings numerous benefits and is an essential goal for all digital marketing strategies.

Organic traffic differs from other types of traffic, like referral traffic, paid advertising (paid search), or direct traffic, in that it shows how high your website ranks and gives you valuable information about the search volume of relevant keywords. It also allows you to see if you are posting relevant content that will boost your results in search rankings, thereby increasing overall site traffic. Every time a user searches something on Google and then clicks on a result, that web page sees a hit for its organic traffic, and sites with a higher ranking factor and better-optimized on-page SEO, in turn, see more visits and potential qualified leads.

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How to calculate organic traffic

Organic traffic doesn’t require any complex calculations. Instead, the analytics tools offered by Google can tell you the numbers. The audience overview section of your Google search console will show how high-ranking your organic search results and organic traffic is, allowing you to assess and infer the quality of your blog content, social media content, and keyword research.

What is good organic traffic?

More than 75% of all web traffic on the internet is organic, meaning this metric should represent a large share of your site’s overall traffic. However, there is no hard and fast number. When rating a number, most people focus on organic search conversion numbers, which better indicate the click-through rate (CTR) and overall revenue. While paid ads, social traffic, and Google Ads can contribute to traffic, organic traffic remains a key driver of sustainable growth.

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What is bad organic traffic?

Bad organic traffic refers to visitors arriving from search engines who don’t engage meaningfully with the content. Signs of this include a high bounce rate, low session duration, and poor conversion rates, indicating that the content isn't relevant to users. If organic visitors' search intent doesn’t match the site's offerings, it results in irrelevant traffic and wasted SEO efforts. High exit rates from key pages suggest that users aren't finding what they need or are losing interest quickly.

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Organic traffic KPI examples & templates

Here are some templates :

See this KPI in action here!

See this KPI in action here!

Google analytics report template

An awesome report with important metrics for your SEO strategy. Track your marketing efforts with KPIs like organic searches (Google search), single-page data, and audience demographics.

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Digital marketing report template

From SEO to social media platforms and PPC, this report gives you a good view of all your online marketing strategy metrics and overall online performance.

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SEO report template

Gather all your favorite SEO tools, from Google Analytics to SEMrush, Ahrefs, and way more into a single, awesome SEO report! With this report template, you can track all your SEO performance and keyword rankings in seconds.

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Organic traffic best practices

If you are not seeing the conversions you need and want to drive organic traffic, here are some tips to consider.

Publish high-quality content

Posting highly informative and useful content for your target audience will improve your page’s results. Focus on creating content that resonates with your potential customers and enhances brand awareness. By doing so, you’ll build a more effective content marketing strategy. Put yourself in your visitors’ shoes rather than focusing too much on search engines.

Use long-tail keywords

Ensuring that each piece of content provides a strong user experience allows you to optimize your blog and website content for search engines through long-tail keywords that are often more niche and specified. This helps align your content with search intent and relevant search queries, improving your SEO efforts and ultimately increasing the number of visitors to your site.

Build a strong linking strategy

Backlinks will help your website gain credibility in the search engine, and cross-linking your own content with internal links and content from other reliable sources will show the search engine that you are trustworthy. Use social media, case studies, email marketing, and platforms like LinkedIn to share your content and link to other posts. Ensure your content aligns with relevant search terms and follows SEO best practices to improve visibility and credibility.

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