Organic Position

Analytics

Organic position indicates a website's SEO effectiveness, reflecting its placement in non-paid search results. This metric provides insight into how well a site aligns with search engine algorithms and user intent. By tracking organic positions, businesses can assess their visibility on SERPs, gauge the impact of their optimization efforts, and refine their content strategy.

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What is “organic position”?

Organic position refers to a website's unpaid ranking in search engine results pages. It's where a page appears naturally in search listings without paid advertising.

For marketers, tracking organic position is crucial because it directly impacts a site's visibility and traffic. Higher positions typically lead to more clicks and visitors. By monitoring these Google rankings, marketers can gauge the effectiveness of their SEO efforts, understand how their content performs against competitors, and identify opportunities for improvement. Changes in organic position often signal the need to adjust strategies or content. Ultimately, this metric helps marketers optimize their online presence and attract more potential customers through search engines.

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How to calculate your organic positions

Calculating SEO positions involves tracking where your website pages rank in organic search results for specific keywords. You can do this manually by searching for target keywords and noting your site's position. However, most marketers use SEO tools, Google Analytics, or Google Search Console to track rankings across multiple keywords automatically. These tools typically provide average position data over time. Remember, organic positions fluctuate frequently due to Google’s algorithm updates and competitor actions.

What is a good organic position?

A good organic position generally falls within the first page of search results, ideally in the top 5 listings. Positions 1-3 are excellent, as they receive the most clicks. Anything in the top 10 (first page) is strong. However, the definition of "good" can vary depending on the keyword's competitiveness and your industry. For less competitive terms, being in the top 20 might be acceptable. Ultimately, the goal is continually improving positions over time, moving closer to the top spots for your most valuable organic keywords.

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What is a bad organic position?

Similarly, there is no objectively bad number of organic positions; it depends on your SEO objectives. Still, if you are not seeing the growth or progress you aim for, you should optimize your content strategy to drive additional inbound traffic. Furthermore, factors like page speed, bounce rate, and errors in the sitemap might reveal details of your website’s overall functionality that may be causing Google to rank it poorly. Put yourself in the shoes of searchers to ensure that you cater your website to your audience.

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Organic Position KPI examples & templates

Here are some templates :

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See this KPI in action here!

Google analytics report template

Gather all your favorite SEO tools, from Google Analytics to SEMrush and Ahrefs, and track your SEO efforts. With this report template, you can track your SEO performance in depth and organic rankings in seconds.

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Digital marketing report template

This is an awesome report with important metrics for your SEO strategy. Track your marketing efforts with KPIs like organic searches (Google search), single-page data, and audience demographics.

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SEO report template

From e-commerce and SEO to social media and PPC, this report gives you a good overview of all your online marketing strategy metrics and overall online performance.

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Organic Position best practices

If you are finding that your search engine rankings and organic search traffic values are not performing well, consider implementing the following strategies to improve your organic positions.

Keyword research

The core of SEO strategy is keywords, essentially search terms that tell Google what the site’s topic and niche are. To increase your conversion and click-through rate (ctr), you must use your language to cater to users' search intent and conduct extensive keyword research. Some best practice tips are: use long-tail keywords, pay attention to text formatting, focus on the words and the length of text in your header and page titles, and develop a list of target keywords to use across the site in your written content and metadata. You can use a keyword research tool to help you look out for the best opportunities.

Build authoritative backlinks

Create valuable, shareable content that naturally attracts links. Offer guest posts or collaborations to industry websites. Use broken link-building tactics. Participate in industry forums, providing insights with occasional links to your resources. Develop linkable assets like original research or tools. Monitor competitors' backlinks for potential opportunities. Focus on quality over quantity in your link-building efforts. These strategies can improve your site's credibility and search rankings.

Optimize on-page elements

Optimizing on-page elements is crucial for search engine optimization and improving your ranking position. Craft unique, descriptive title tags for each web page, including your target keyword. These important SEO ranking factors help search engines understand your content and determine your search position. However, avoid keyword stuffing; focus on creating valuable, reader-friendly content that aligns with user intent. Remember, a positive user experience is essential for maintaining and improving your organic rankings, as it impacts engagement metrics that search engines consider when determining search positions.

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