What is a marketing qualified lead?
A Marketing Qualified Lead (MQL) is a visitor who indicated interest in what your company has to offer based on marketing efforts or is qualified as more likely to become a customer than other leads by your marketing team. They usually performed an action qualifying them as such, like engaging with your sales rep, submitting contact information, subscribing to a webinar, adding items to a shopping cart, downloading a white paper, or visiting your pricing page for example.
MQL is not to be confused with these other similar acronyms in digital marketing:
SQL: Sales qualified leads
CRM: Customer Relationship Management