What is goal completion rate?
Goal completion rate (GCR) shows the level of optimization on your site, your fulfillment of KPIs, and your ability to achieve business goals. Essentially, it measures how many of your visitors completed specific goals you set out for your company, all related to increasing sales, driving growth, and improving engagement.
The number of people you can convert on any number of goals, the more you will be able to grow the business. It is also used frequently in a/b testing to determine which email subject lines, landing page visuals, or marketing tools are more effective and which ones show a low completion rate. This can significantly inform a social media or marketing strategy moving forward.