What is follower growth?
Follower growth measures the change in your number of followers or acquisition of new followers in a given time period. This benchmark is an excellent indicator of your brand’s overall reach and engagement with real people. Instagram is a notoriously strong platform for businesses and brands to extend their reach and audience. Therefore, regularly measuring your Instagram followers using the analytics tools, reflecting on your content strategy, and understanding the demographics of your follower growth will help you build your Instagram account, perform in the algorithm, and speed up your follower growth rate.