What is cost-per-click?
Cost Per Click is a KPI that relates to PPC Marketing and Online Advertising. It can be described as the price you pay for each click on your ad. Factors like quality score, ad rank, and bidding strategy will affect the cost-per-click results for your ad.
Your actual CPC also depends on the format of ads you run, such as display ads, or video ads. Target audience and how competitive your search terms are will impact how effective your bid amount and click cost will be for relevant ads. Ad placement will also vary on search engines like Bing, Google, display network, and other social media platforms like LinkedIn, or Facebook ads. Typically, you can track your CPC alongside other click advertising metrics like click-through rate, cost per action (CPA), conversion rate, and CPM (cost per mille).