Ad Click-Through Rate

Ad click-through rate measures the number of clicks your ad receives from all the customers who see it. This is a standard metric measured for ad campaigns in Google ads and indicates if your campaign needs better optimization, performs well in the algorithm, and appeals to the right target audience. Google ads with a high click-through rate receive high-quality scores, and with a high-quality score, you can get a better ad position with better pricing.

It is an essential metric because, ultimately, you are paying for each ad, and if they don’t have a high click-through rate, your marketing campaign will not reach your digital marketing benchmarks. It is a measure of the success of your ad campaign for a particular webpage (or email marketing campaign).