As a marketer, you need to make sure to track every one of your key metrics for your pay-per-click campaigns. May it be CTR, ROI, or landing page data. But you also don't have any time to waste, which is why an easy-to-use, automated Google Analytics PPC dashboard can help you save time, and therefore money, on a daily basis.
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Paid search is a key part of any online marketing strategy, but to get the most out of your PPC campaigns you need to properly track them. A Google Analytics PPC dashboard is a tool to help you keep track of your Google AdWords, social media, and on-site analytics data in real-time.
A Google Analytics PPC dashboard is an easy way to showcase the most relevant data from your PPC campaigns. Google Analytics is a fantastic tool, but there are lots of configurations to comb through when pulling data relating to your PPC goals. Set up a PPC dashboard to automatically bring all of the most important Google Analytics KPIs to the surface in a visually stunning format.
Using an automated Google Analytics PPC dashboard is an easy way to share PPC performance with clients, without having to crawl through Google Analytics, Bing Ads, Google Ads, or any other digital marketing tools. Using a PPC dashboard will save you time and increase your productivity. Plus, you can make yourself a custom dashboard to include all of the KPIs you care about.
Besides enabling you to combine all your marketing analytics into a single platform, your Google Analytics PPC dashboard also helps you: educate your client on what you do and why it's important to them, be transparent with your client and foster a trusting relationship with them, and showcase your positive results in a simple, straightforward, and effective way.
You know what KPIs you need to track - and if you're running campaigns on multiple channels you've probably got more than a few of them. Start with these key performance indicators in your performance dashboards, and you'll be good to go:
Track your campaign performance with a breakdown of each of your campaigns with its Link Clicks, Conversions, Conversion Value, Amount Spent, CPC, etc.
Your channel performance will give you a breakdown of each of your channels (direct, organic, referral, etc.) with their number of sessions, conversion rate, transactions, revenues, etc.
Make sure you know which landing pages are performing best, with a list of your top landing pages per sessions.
You're probably using multiple online channels for your marketing efforts and that means a bunch of different performance metrics to track and report on. These metrics will get you off to a good start:
Ad Spend
This metric shows the amount you spent on clicks and impressions for your ad.
Cost-per-click (CPC)
This metric tells you the average cost you paid for every time a person clicked on one of your Google ads.
Bounce rate
This metric is the percentage of visitors who land on your website, but leave before navigating to a second page within your website.
Click-Through Rate (CTR)
This metric is the percentage of people who are exposed to an ad, or another call to action, and who then click on the ad or call to action in question.
With DashThis, you're not limited to a Google Analytics dashboard. We support the major digital marketing tools for PPC (like Bing Ads and social media PPC such as Facebook Ads). We also support the major tools for SEO and web analytics. With all our integrations, you'll be able to easily build a comprehensive dashboard that allows you to track all your digital marketing efforts and generate custom reports. How good is that!
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
There are so many KPIs you could be tracking in your Google Analytics PPC dashboard, and picking the right ones for your business can quickly become overwhelming. Fortunately, DashThis has got your back with a dashboard report example you can start using right away that includes all the main KPIs you should be tracking.
Connect your various data sources into DashThis, choose from among our several sales and marketing dashboard examples, and quickly see all the data visualizations you need! It's as easy as 1-2-3.
Create your DashThis account
With just one-click, you just enter your email and create a password to get started; plus, you have a 15-day free trial period to start!
Connect your data sources
Whether you're tracking Google Analytics, AdWords, Google Search Console, or even tools other than the Google Suite, you can connect all your marketing tools into DashThis easily.
Create your site performance dashboard
You can either choose from among DashThis' preset report templates, or create your own from scratch; it's just a matter of dragging-and-dropping your KPIs.
Imagine: your own data sources, shown in a beautiful dashboard that reflects your brand!
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
There's a lot you need to keep on top of with your various sales and marketing campaigns. Luckily, there are a multitude of business and analytics dashboards for you to choose from that will help in your business decision making process.
Social media dashboard
Track your performance, optimize your social media campaigns, and show your social media strategy results with our comprehensive social media report template. Spend less time reporting and spend more time on growing your community & building your social media strategy.
Ecommerce dashboard
Regroup your total sales, conversion rate, traffic sources, and so much more in an easy-to-set-up ecommerce dashboard report that helps you make informed business decisions for your online store.
AdWords campaign dashboard
Track your AdWords campaigns in a single dashboard in which you include the most important KPIs so you'll know exactly how your campaigns are performing. You can even integrate your other marketing platforms to compare different campaigns.
Tracking your PPC campaigns is essential because it allows you to demonstrate the value of your work to your clients or to your marketing executives. It doesn't need to be a time consuming process and that's why these marketing agencies (and many others) save time and money by using DashThis. That way, they can use their extra time to create even more value for their clients, instead of creating reports manually!
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DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
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