A Google Analytics KPI dashboard enables you to track and report on all your Google Analytics data in one convenient spot. It's as easy as linking your Google Analytics account and selecting the KPIs you want to track.
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If you're running a small business or are in the marketing industry, you're probably using Google Analytics to track things like web analytics, search engine optimization, and the return on investment of Google AdWords campaigns. In addition to tracking Google Analytics data, you can also link your other marketing channels for a comprehensive picture of your digital marketing efforts.
A Google Analytics KPI dashboard is the easiest way to track Google Analytics key performance indicators in real-time. Everything from long-term SEO strategies to pay-per-click campaigns can be tracked and reported on from one single dashboard, allowing you to keep on top of your clients' (or your own) website performance, and thus optimize your website or marketing campaigns.
Your client's websites (or your own business' website) involve a lot of data that you need to keep on top of. A Google Analytics KPI dashboard lets you create custom reports containing only those important KPIs that you want track. A centralized Google Analytics dashboard will also simplify the reporting process pulling data automatically from all your digital marketing channels.
If you're in the marketing game, a Google Analytics KPI dashboard will help educate your client on what you do, and showcase your positive results and all your hard work. If you're using Google Analytics for your own business website, you'll quickly and easily be able to track your key metrics so you can increase web traffic, increase customers, and increase profit!
There are a ton of key metrics you can track using Google Analytics. Here are a few of the top ones you should include in your dashboard.
This metric shows you the percentage of visitors to your website that are new visitors versus visitors who have previously gone to your website.
Conversion rate is the percentage of your website’s visitors who take a desired action, such as starting a free trial, purchasing a product, signing up for a newsletter, or other.
Organic search performance shows you how your website is ranking and converting for organic searches.
Bounce rate is the percentage of visitors who land on your website, but leave before navigating to a second page within your website.
It's essential that you're tracking the right Google Analytics metrics in your dashboard - the key is to select only those metrics that give you actionable data and help you achieve your business objectives.
Traffic sources
This metric shows the number of and sources of traffic that came to your website, regardless of search engine.
Average session duration
This metric shows the average amount of time a visitor spends navigating through a website.
Total conversions
This metric shows the total number of conversions that Google AdWords measure across all conversion actions.
Revenue per visit
This metric shows you how much money has been made through your website per visit to your website.
Apart from Google Analytics, your dashboard should include all the platforms you're currently using for digital marketing, PPC, or SEO. This way, you'll be able to see how your online marketing efforts interact with one another and give you valuable information about user engagement, website traffic, and marketing KPIs.
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
DashThis' Google Analytics KPI dashboard sample gets your sales and marketing team off to a running start. It includes preset KPIs, multiple available data sources, and easy-to-use features.
Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital marketing tools
Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!
Create your report
Whether you choose from among our preselected Google Analytics KPI dashboard templates, or create your own from scratch; it's all a matter of dragging-and-dropping the KPIs you want!
It's your data - customize your dashboard to reflect your branding.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
DashThis has dashboards for every marketing specialty, depending on the type of data you want to track and for whom.
LinkedIn dashboard
LinkedIn is great for B2B marketing, but you've got to be able to properly track your content marketing efforts and ads. A LinkedIn dashboard will let you do just that.
PPC dashboard
PPC campaigns involve a lot of data. Bring all your data from multiple paid ad campaigns together with our PPC dashboard.
Social media dashboard
Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.
Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best Google Analytics KPI dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!
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