A Google Ads (formerly Google AdWords) performance report allows marketers to stay on top of all their Google Ads campaigns from a single dashboard and visualize and report on key PPC campaign metrics.
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It's important that marketers properly track and report on ad campaigns so that clients get the best results possible. The performance data you gain from a quality campaign performance report will allow you to optimize your PPC efforts and keep your clients happy.
A Google Ads performance report is your way of demonstrating your PPC expertise to your clients. You can showcase the results of your hard work and ensure the campaigns are performing the way you want them to.
Not only does providing regular Google Ads performance reports let you demonstrate your expertise, it also helps build trust with your clients (you're being up front with them - the numbers don't lie) and provides incentives to continually improve campaign performance.
Using a Google Ads performance report not only lets you track your Google Ads campaigns, but you can also report on complementary digital marketing efforts like SEO and web analytics so that all your clients' marketing channels work together.
There are a bunch of different KPIs you can choose to report on. Try to focus on a few that provide actionable insights and don't get bogged down in too much detail.
This KPI tells you the total amount of money that's been spent on a particular Google Ads campaign.
This KPI displays the amount of money that's been spent for every click on a Google Ad.
This KPI widget displays the number of impressions (the number of times an ad has been displayed to a user).
This shows you the search terms that resulted in an ad being displayed to a user.
From cost per thousand impressions (CPM) to number of conversions, CTR to number of clicks...the list of metrics is huge. Here's a few key ones to get you started :
Cost
Our Google Ads reports lets you track key cost metrics such as average cost, cost per click (CPC), return on ad spent (ROAS) and more!
Average Position
This metric tells you where your ads are appearing in Google search results (first page, second page, etc). The higher the better.
Ad Performance
We let you break down your ad performance exactly how you want: by time period, specific campaign, keyword performance, destination URL, and more.
Conversions
A conversion is when a user clicks on an ad and then does something you've defined as important (buy something, sign up, etc). We'll let you track click-through rate, conversion value, and more.
You should include all the channels you're using for your online marketing efforts: that way, you'll be able to compare data across your channels, see how campaigns are working together and see the big picture of your marketing strategy.
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
It's easy to get started: our Google Ads performance report has preset KPIs, multiple data sources, intuitive features and all your metrics in one convenient report.
Just link your Google Ads account and your other marketing platforms for easy data visualization and select your KPIs.
Create your DashThis account
You just need an email and a password. Plus, you get a 15 day free trial to try out our awesome software.
Connect your tools
Link all your online marketing tools, from SEO to social media, and DashThis takes care of the rest!
Create your Google Ads performance report
Start with a preset template or create your own and then drag and drop the KPIs you want. It's that easy!
Create custom reports that reflect your own branding or your clients' branding.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
We've got a stack of other digital marketing report templates you can choose from - why make reporting a chore when we've made it simple?
SEO dashboard
This SEO dashboard makes it simple to start tracking and reporting on all the essential SEO metrics, from keyword ranking to click-through rate to organic traffic and more!
Google Analytics dashboard
Keep all your Google Analytics data in one spot with our Google Analytics dashboard - landing page performance, conversion rate and all your other web data.
Facebook dashboard
Get the most out of your Facebook marketing using our Facebook dashboard. There's a massive audience on Facebook and you'll want to take advantage of it.
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