A Google Ads (formerly Google AdWords) dashboard allows digital marketers to track campaign performance, combine data sources and visualize Google Ads data, which ensures that clients' Google Ads campaigns stay on track and generate a good return on investment.
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Reporting on ad campaigns is essential but it doesn't need to take up all your time. That's where a Google Ads dashboard comes in - you can track and analyze data and create beautiful reports for your clients.
A Google Ads dashboard is a digital marketing tool that allows marketers and agencies to stay on top of key metrics for their clients' Google Ads campaigns. It also allows agencies to showcase the value of all their hard work and keeps clients informed about how their paid search campaigns are performing.
Providing regular performance reports to your clients is one of the best ways to build rapport and establish a good working relationship. Using a dashboard also enables you to easily have a conversation about campaign performance for both new ads and existing campaigns because everyone is working from the same data.
Besides making it easy to create custom reports, using a Google Ads dashboard means marketers can showcase results, explain decisions and strategies to their clients, and spend more time creating awesome digital marketing campaigns instead of creating reports.
Choosing the right KPIs to track is essential - you want the best quality data you can get so that you can make informed decisions about how to manage your clients' campaigns. But, you also want to give your clients a good sense of how their campaigns are performing without overwhelming them with granular detail.
Cost per click tells you how much money you pay each time someone clicks on one of your PPC ads.
Click-through rate measures the percentage of people who see one of your ads and then click on that ad.
Conversion rate is the percentage of people who click on one of your ads and then go on to take a desired action (such as making a purchase).
ROI is the revenue you got from your ads, minus the cost of the ads, divided by the overall costs.
The trick here is to focus on metrics that generate actionable insights for you and your clients. Steer away from so-called 'vanity metrics.'
Number of impressions by campaign
This tells you the impression share of each of your ad campaigns over a given period of time.
CTR by adgroup
CTR by adgroup tells you the click-through rate of each of your adgroups - a great comparative metric.
Conversion rate by campaign
This metric measures the conversion rate of each of your ad campaigns, allowing you to see which have been most successful.
Cost per Conversion
Cost per conversion tells you how much you're paying each time a person takes a desired action after clicking on an ad.
Apart from Google Ads, it should also include the other digital marketing channels you're using. That way, you can see how all your marketing efforts interact and ensure your campaigns are coordinated and working together properly.
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
DashThis' Google Ads dashboard template will get your marketing team off and running in no time at all. It's got preset KPIs, intuitive features and powerful data management and visualization capability.
It's as easy as 1-2-3.
Create your DashThis account
All you need is an email address and a password.
Connect your digital marketing tools
Google Ads, Google Analytics, social media, web analytics...we support a bunch.
Create your PPC dashboard
Work from a template or create a dashboard from the ground up - it's totally up to you.
With custom design options, you can get your dashboard to match your branding.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
We've got templates for pretty well everything digital marketing related - check out what else you can do with DashThis.
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Read about our product and learn some digital marketing tip and tricks over at our blog.
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