The perfect Facebook Insights report template

Social media, especially Facebook, is integral to any digital marketing strategy. And with tons of Facebook metrics to analyze, it can be hard to get lost in a sea of data. But with Dashthis, tracking and reporting on your Facebook marketing efforts have never been easier. Our Facebook Insights report template lets you and your marketing team create custom, in-depth Facebook reports with all the key analytics data your clients need.

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Reporting with our Facebook analytics tools made simple

Measuring the success of your social media marketing is essential, but it shouldn't be a headache. You haven't got time to manually enter data into Excel and transfer it to a marketing report. That's why DashThis automatically fetches the stats from your data sources and visualizes the data for you.

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Save time (and money) with our preset KPIs

Time is money, so why not save both? Our reports come preloaded with the most important metrics and KPIs you'll need to track your campaigns and get valuable insights data about your social media strategy performance.

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  • Post reach

    Post reach

    Post reach measures the total number of unique users with a post in their timeline. Total reach is the number of users who encounter your brand on Facebook.

  • Post engagement

    Engagement rate

    This KPI measures the number of times a user has taken an action about one of your Facebook page posts. Measure your top-performing Facebook posts with engagement metrics, including new likes and unlikes, shares, comments, or reactions.

  • Page insights

    Page insights

    Page insights provide an overview of your page's performance. Specific metrics you can track include:


    - New page likes
    - Demographic data
    - Page impressions / Organic impressions
    - Total engagement (and post-engagement, too!)

  • Website Actions (Conversions)

    Website Actions (Conversions)

    When using Facebook Ads Manager, track all your website conversions, also known as website actions. See how many followers make their way to your website to transact.

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How to create a Facebook Insights report

Creating a Facebook Insights report is as easy as 1-2-3 with our preset Facebook Insights report template!

discover our preset Facebook insights report template

step 1 icon Create your DashThis account

Just enter an email address and a password to start using DashThis for free!

step 2 icon Connect your integrations

Connect your Facebook account to start visualizing data. You can also include your other social media channels, SEO tools, and more!

step 3 icon Select Facebook Insights report template

Choose Facebook Insights report template from the drop down menu and you're done!

Track your other marketing channels

If you're running Facebook marketing campaigns, you probably have other marketing efforts, like SEO, PPC, or content marketing on other social networks. DashThis easily integrates with over 34 most popular digital marketing platforms and tools to report on your online marketing work.

Want to create your own template for your Facebook campaigns?

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Easy to use and filled with features

DashThis has the best of both worlds - it's intuitive to use but also packed with features. Hence, you have powerful reporting capabilities without needing a computer science degree.

Explore our Facebook reporting tool
Facebook reporting tool features

precise campaign icon Custom Reports

Create custom widgets and choose from different ways to display your data, so it's presented the way you want.

Custom icon Unlimited Users

Got a huge marketing team? No problem - DashThis doesn't charge per user, so you can get your whole team started in no time.

white label icon White Label Reports

Build white label reports that reflect your company's branding - you can change logo, colours, and get a custom URL.

Other reports for your digital marketing

We do way more than just Facebook reporting - take a look at the other types of reports you can choose from.

facebook insights report templates

Social media analytics report Social media analytics report

Streamline your social media reporting and analysis with our social media analytics report.

Create your social media analytics report

Marketing agency report Marketing agency report

A report just for marketing agencies, this lets you track all your client's campaigns from our easy-to-use dashboard.

Create your Marketing agency report

Small business report Small business report

Spend less time analyzing marketing data and more time with your clients with our small business report.

Create your Small business report

Google analytics report

Get your clients' website data into one slick dashboard and easily create beautiful reports showcasing your hard work.

Create your Google Analytics report

Other templates for marketers

After something else? We've got a bunch more templates to choose from!

other marketing templates

Social media report template Social media report template

Our report template ensures you get the most out of your social media campaigns.

See our social media report template

Ecommerce Report Template Ecommerce Report Template

Track sales, conversions, web analytics, and more using our eCommerce report template.

See our Ecommerce Report Template

PPC report template icon PPC Report Template

PPC is a great marketing tool but only if it generates a good ROI - make sure your PPC ads are performing with our PPC report template.

See our PPC report template

Check out our marketing blog for the best reporting tips

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!

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marketing blog

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
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    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
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    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
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    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
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    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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