A Facebook Ads report template for marketers and agencies

Simplify your Facebook ads campaign reporting with our comprehensive report template. Using DashThis's 30+ integrations, you'll gather data more quickly, allowing you to concentrate on developing better campaigns to grow your client’s businesses

Start your free trial

Get 10 dashboards for 15 days - no credit card needed

background

Track your Facebook campaigns without the hassle of manual reporting

As a marketing agency, you know you need to accurately measure your Facebook ads' performance data to plan effective campaigns. Compiling metrics and Facebook ads data sources can be time-consuming when you manage many brands and campaigns. You also need to format the data so that it is easy for your client to understand. Our Facebook Ads report template simplifies this process by automatically tracking all the necessary KPIs in one convenient dashboard.

See this Facebook advertising report template live

What metrics to include in your Facebook Ads report

Never miss a valuable metric in your reporting again. Our Facebook Ads report template includes the key metrics to track your ad campaign's performance. Here are a few must-have metrics to use as a starting point for your report.

discover our Facebook Ads report template's preset widgets
  • Campaign performance

    Campaign Performance

    Understand how your Meta ad campaigns are performing. This metric helps you get an instant read on your campaign results with easy-to-understand visuals. Key metrics included: ROAS, CPC, CPM and conversions.

  • Ad performance

    Ad Performance

    Which are your best facebook ads and which one should you optimize and why? Measure ad metrics like reach, frequency, click-through rate (CTR), ad spend, and cost-per-click (CPC) to make informed, data-driven decisions. Display only the ad creative performance indicators that are important to you.

  • Cost per action CPA

    Cost Per Action (CPA)

    Track your ad campaigns' cost-effectiveness in Facebook Ads Manager with this metric. Watch your ad spend and adjust accordingly to make the most of your Facebook ad budget.

  • Website action

    Conversions & Conversion Rate

    When using Facebook Ads Manager, track all your website conversions, also known as website actions. Make sure you track your conversion rate as it measures how effective your marketing is at turning more of your existing visitors into customers or clients. It is especially important for Facebook ad campaigns focused on lead generation or sales.

  • Audience demographics

    Audience insights

    The Audience Insights widgets looks at the audience demographics of the people your are targeting with your ads on Facebook, including age, gender, location, interests, and the devices they’re using.

Don't overlook the important KPIs in your Facebook Ads report.

Create your Facebook Ads dashboard template today!

 

Try it free!

How To Use this Facebook Ads Report Template

Reporting is time-consuming, yet it’s how you communicate the value of your work with your clients. Use our Facebook Ads monthly report template to showcase the ROI of your campaigns and share actionable insights with your clients in minutes.

discover our preset Facebook Ads report template

step 1 icon Start your free trial

All you need is your work email and a password. Sign up for our 15-day free trial to give DashThis a try!

step 2 icon Connect your Facebook Ads accounts

Besides your Meta ads accounts, get a full view of how your client’s ads and digital marketing efforts performed this month. Connect your client’s other marketing channels, from Google Ads to LinkedIn Ads and TikTok ads to get all your client’s marketing data in one dashboard

step 3 icon Select your new report template

Choose the Facebook Ads template from the drop-down menu, in the report template selection tool. Yep, it's that easy!

Connect your social media and ads tools together

Create interactive reports that showcase your work's value and serve as a valuable reference for your clients. Our Meta ads template integrates with your other analytics data platforms. We support Google Analytics 4, TikTok ads, Facebook Insights and Instagram. Explore our 30+ integrations below.

Ready to create your own report template for your Facebook campaigns without the hassle of manual reporting?

Start your 15-day free trial today

Start your free trial

What you can do with DashThis’s Facebook ads reporting tool

Gather all your client's Facebook ads campaign results in one place, making it easy to analyze. This way, you can make the right decisions for your clients

Connect your integrations and drag and drop your widgets onto your report to create a great dashboard that includes all the most critical Facebooks ads metrics.

Explore our Facebook reporting tool
Facebook reporting tool features

Keep reporting on-brand

Customize your Meta ad reports with your client’s brand colors and logo for that extra professional touch. DashThis's white label and custom theme features enable you to tailor your report's appearance and reflect your agency's branding, even down to the website subdomain.

Dashboard Integrations Gather your data in one place

Besides Facebook ads and Meta ad platforms, discover 30+ integrations to connect your marketing data in one dashboard.

Visualize your Meta ads data

You’ve run the campaigns, now you want to measure your ad results. Tailor your clients’ dashboard to their needs with DashThis's customizable visuals like graphs and bar charts.

Fetch data automatically

Skip the manual data export and copy-pasting from Excel or Google Sheets. Once connected, DashThis updates your marketing data automatically.

Easy report sharing options

Share your Meta ads reports with your clients in seconds with automatic email dispatches, shareable URLs and printable PDFs. The choice is yours!

Save time with pre-built report templates

Choose from one of our 50+ preset report templates and customize your dashboard easily with our drag-and-drop interface.

Frequently asked questions

What should be included in a Facebook ads report?

A Facebook ads report answers three questions for your client: 

  1. Are we on track to meet our campaign goals? 
  2. How is my Facebook ad budget being spent? 
  3. What should we do next? 

 

Your report should include a review of your Facebook ad campaign goals to answer these questions. It should then include relevant metrics to measure ad and campaign effectiveness. Finally, the report should include practical steps to inform your client about what to do next based on your data analysis.


For a more comprehensive guide on creating Facebook ads or Meta ad reports for clients, see our guide.

How do I analyze Facebook ads performance?

A quick overview of data analysis in a few steps. 

 

  1. Know your campaign objective
  2. Figure out which metrics matter most for your analysis. For example, reach, and impressions excel at measuring if people see your ads, while cost-effectiveness can be measured using return on ad spend (ROAS) and cost per conversion. 
  3. Next, collect the data you need from Facebook and Meta ads. 
  4. Look for patterns and trends in your data. You could for example, compare ROAS every quarter across your top-performing ads to determine which ads are more cost-effective


For a more detailed look at analyzing your Facebook ad results, see our guide or our 5-step guide to data analysis.

Should I use a free Facebook ad reporting tool?

Meta Ads Manager and Facebook offer free Facebook ad reporting tools. If you're new to Facebook ads, this is a great place to start.

 

However, if you’re looking to scale and save time on your Facebook ad reporting process, report automation tools like DashThis can help. These tools gather data from your marketing tools, keep the data updated, and format it into a report. You can use visual aids like graphs and charts to make your report more understandable. This way, you create a client report that makes insights easy for your clients to understand in less time.

Can I combine different data sources & integration in the same report?

Absolutely! Our platform seamlessly combines multiple data sources from various business tools via API integrations into a single dashboard, no technical skills required. This provides a comprehensive view of your marketing efforts in one user-friendly, easy-to-read place, enhancing your decision-making process.

More templates for social media & paid ads reporting

Get a more comprehensive view on your Facebook marketing efforts with these reports.

facebook ads report templates

facebook page icon Facebook Page Report

Monitor the health of your Facebook Page. Monitor engagement rates, likes, and follows with ease.

Create your Facebook Page report

Facebook post icon Facebook Post Report

Monitor Facebook post performance closely to improve your future posts. For example, see which posts get the most engagement, likes, and link clicks to identify topics your audience wants to hear about.

Create your Facebook posts report

Instagram Insight icon Instagram Insight Report

Examine post engagement and follower growth rate alongside your Facebook stats to compare performance across different social media channels.

Create your Instagram Insight report

Instagram ads icon Instagram Ads Report

Which social network is the most cost-effective for your campaign goal? Track engagement performance and clicks for your Instagram ads to help determine how many of your dollars to allocate to which platform.

Create your Instagram Ads report

Tiktok ads report icon Tiktok ads report

Monitor reach, ad costs, and conversions alongside metrics from other social media platforms.

Create your Twitter report

LinkedIn page insights icon LinkedIn Page Insights report

Get full visibility on your LinkedIn page activity, delivered straight to your dashboard.

Create your LinkedIn report

More marketing reports

Need to run other report templates? Don't worry, it's just as easy.

other marketing templates

Social media report template Social media report template

Customizable social media reports let you track how well your social media posts are doing compared to others. For instance, you can see which posts and platforms get the most engagement in real-time.

See our social media report template

Google Analytics report template icon Google Analytics 4 report template

Gauge the impact of your social media efforts and paid advertising campaigns on your website activity and conversions.

See our Google Analytics 4 report template

PPC report template icon PPC report template

Compare your Facebook ad activity and other PPC ad campaigns in one place. Then, determine the most effective ad placement strategy for your client's ad budget.

See our PPC report template

Digital marketing report template icon Digital marketing report template

Combine all your top marketing KPIs into a single report to share with clients.

See our digital marketing report template

SEO performance reports icon SEO performance reports

Generate SEO performance reports to see how your marketing content performs over time and find areas of improvement.

See our SEO performance report template

eCommerce reports icon eCommerce reports

Regroup your total sales, conversion rate, traffic sources, and more in an easy-to-set-up eCommerce report.

See our email performance report template

Check out our marketing blog for the best reporting tips

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!

Visit our blog
marketing blog

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santala - Digital Planner Juho Santala Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
Digital Marketing reporting dashboard

Get Started Today!

Try DashThis

Made in Canada

DashThis is a brand owned by Moment Zero inc

Copyright © 2011-2025