Executive Dashboard

Give your managers or executives - especially CEOs, CMOs or CIOs - the high-level view of the digital marketing data they want. An executive dashboard lets you track your KPIs across multiple digital marketing tools and present real-time data in a single dashboard.

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Executive Dashboard integrations

An all-in-one reporting tool for business executives

Digital marketing doesn't happen on just one platform. You've probably got multiple campaigns going, from social media to paid ads to SEO. Your managers or executives will want to know whether your digital marketing efforts are bringing in paid customers and, with our dashboard software, you can use data visualization to easily show them that your hard work is paying off. Best of all, you don't need a computer science degree or knowledge of SQL to run marketing analyses.

What is an executive dashboard?

An executive dashboard lets you demonstrate the value of your work to your managers. You can combine data from multiple data sources and present the key performance indicators that your leadership team is interested in. Once the data sources are integrated, you'll be able to present the key metrics in real-time. No more plugging numbers into Microsoft Excel!

What is an executive dashboard?

Why use an executive dashboard?

Your managers or executives want to track business performance. Digital marketing is an essential part of that and it's important to give them the data they need to decide on strategic objectives and inform their decision making. Using an executive dashboard makes this process easier and faster and allows for better digital marketing project management.

Why use an executive dashboard?

What are the benefits of executive dashboards?

First, you'll have a KPI dashboard with all of your digital marketing analytics in one spot and you can present everything from high-level data such as revenue or drill down into the data. It will also let you demonstrate the value of your work to your managers, let your managers track the ROI of digital marketing efforts, and enhance customer relationship management.

What are the benefits of a digital marketing dashboard?

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What are the best executive dashboard KPIs?

There are a ton of KPIs you can include in your operational dashboard. An effective executive dashboard will include the ones that give managers the information they need without overwhelming them with details. This will ensure management-level employee engagement with your marketing reports.

Executive dashboard KPIs
  • Cost and Revenue

    Cost and Revenue

    The bottom line is always a key consideration for business leaders. This will tell them exactly how much has been spent on digital marketing and how much money has been made.

  • Revenue by source

    Revenue by source

    Revenue by source gives you a breakdown of how much money has been made from the sales of each product.

  • Return on Investment ROI

    Return on investment (ROI)

    ROI is a comparison of the costs of marketing a product and the sales of that product. A positive ROI is always the goal of a good marketing campaign.

  • Conversion rate

    Conversion rate

    Conversion rate tells you how many visitors to your website take a desired action, such as buying a product, signing up to a service, or subscribing to a newsletter.

What are the top executive dashboard metrics?

You're tracking metrics from across multiple marketing channels, so it's important not to get bogged down by what we call "vanity metrics" (that seem pretty but don't really offer any actionable insight). Instead, your business dashboard should focus on those key marketing metrics that your managers can relate to and act on.

KPI Report Template

Google analytics total visits Google Analytics total visits

This metric shows the total number of visits (sessions) your website experienced. A visit (session) occurs when a user is actively engaged with your website or app.

Google analytics referral traffic Google analytics referral traffic

This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.

Google Ads total conversions Google Ads total conversions

This metric shows the total number of conversions that Google Ads (formerly Google AdWords) measure across all conversion actions.

Cost per click (CPC) Cost per click (CPC)

This metric shows how much it costs you every time someone clicks on one of your paid ads - whether on Google, Bing or social media.

See all these KPIs and metrics in your very own executive dashboard

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What platforms should an executive dashboard include?

A cohesive digital marketing dashboard should include data sets from every channel you use for your marketing strategies. Combining and comparing your data points will enable you to generate business intelligence and help managers and executives to reach business goals. We support over 34 website analytics programs, from email systems like Mailchimp to SEO tools like SEMrush.

Executive dashboard example

Create your own executive KPI dashboard with all your key performance metrics in one place. DashThis' executive dashboard sample is a powerful tool that gets your marketing team off to a running start, thanks to its preset KPIs, multiple available data sources, and easy-to-use features.

executive dashboard example

How to create an executive dashboard

Plug in your own data from across different marketing platforms for easy visual representation of your data. Displaying your marketing analytics is as easy as 1-2-3!

Create your executive dashboard

Create your DashThis account Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your digital marketing tools Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!

Create your marketing report Create your marketing report

You can choose from among our preselected executive dashboard templates, or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!

Create your own executive dashboard today!

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White label executive dashboard design

Since your analytics dashboards are really your way of showing the results of your marketing efforts to your bosses, it's important that they reflect your brand.

Custom domain

Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.

 

Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

white label executive dashboard 100% white label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

More dashboards for digital marketers

A set of strategic dashboards can take your digital marketing game to the next level. We've got other dashboards for every marketing specialty - here a just a few.

Digital marketer dashboards

Agency dashboard Agency dashboard

Clients don't need to see every single business metric that marketing professionals do. The KPIs you choose should be actionable and relevant to clients!

Explore this dashboard

Ecommerce dashboard Ecommerce dashboard

Choose this dashboard if you need to optimize your sales pipeline and track KPIs like transactions, revenue, product sales, and conversion rate by channel.

Explore this dashboard

Advertising campaign report dashboard Advertising campaign report dashboard

Build a report to work out whether your advertising campaign was worth it. If you're not sure which metrics to track, you can use our preset template.

Explore this dashboard

Digital marketing best practices

Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best marketing dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!

 

Digital marketing dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

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