A dashboard report is an information and project management tool that allows you to quickly see all your important marketing key performance indicators at a glance. By gathering data from all your marketing sources and displaying your results in a clear, easy to understand visual report, you'll be able to align you business goals with your marketing strategies in real-time.
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Running effective digital marketing campaigns and making informed decisions is pretty well impossible if you don't properly track relevant data points and key performance indicators. A dashboard report lets you have all your digital marketing data in one convenient reporting dashboard. You can look at the big picture or drill down into the data - it's up to you. You'll also be able to easily generate custom reports, meaning you or your clients can make better business decisions.
A dashboard report is a visual representation of all your marketing results in one place. If you're using multiple marketing and sales channels (which you probably are), a dashboard report combines data from each of them and displays them with graphs, bar charts, and line charts.
Hopping from one data source to the next in an attempt to drill down into your marketing data is hardly efficient. Bringing everything together in a marketing dashboard report allows you to streamline your decision making process.
The main advantage of using a dashboard report that includes multiple data sources is the more in-depth business intelligence you're able to gain. Instead of tracking each marketing and sales channel individually, you'll have a more cohesive and actionable picture of your business results.
Although the precise data points and sources you want to track are going to depend on your business objectives, here are a few that will help you cover your bases.
Conversion rate is the percentage of your website's users who take a desired action, such as starting a free trial, purchasing a product, filling out customer surveys, or other.
Total revenue is the amount of money that you've made from the sales on your website. If you want a better understanding of this particular key performance indicator, you can also break this down to track revenue per transaction or per visit.
Tracking total product sales is a great way to give you even greater business insight, since you'll be able to see which products contribute the most to your total sales revenue, and which ones might need to be pushed a little bit more.
It's important not to drown your reporting dashboard with too many metrics that won't help your decision making process. On the other hand, you need to make sure that you have enough information to get the big picture at a glance. Start with these metrics.
Goal Completion
No matter what your business goals - whether it's making a purchase, downloading an ebook, or signing up for your newsletter - having your goal completions in mind helps you keep track of your success.
Bounce rate
This metric shows you the percentage of first time visitors to your website and the percentage of visitors who have previously visited your website.
Sessions
Obviously, more sessions means more traffic, which means more business! Track your number of sessions on your site to ensure that you're driving as much traffic as possible.
Pageviews
The more informative and interesting your content, the more visitors are going to navigate to numerous pages across your site. That's why your number of pageviews is important!
We support the major reporting tools you already use to implement and measure everything from Google Analytics metrics to SEO campaigns to PPC to social media. And if you need data from a different data source, no worries! You can integrate your own custom data using CSV files. Plus, there's no need to repeat the process every month either, once you've set-up your CSV files for import, they'll automatically be updated every month. No more creating Excel spreadsheets!
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
DashThis' sales and marketing dashboard example gives you everything you need to make the best business decisions possible based on your real-time data. It includes preset KPIs, multiple data sources, and easy to use features.
Connect your various data sources into DashThis, choose from among our several sales and marketing dashboard examples, and see all your data quickly at a glance! It's as easy as 1-2-3.
Create your DashThis account
You just need to enter your email and create a password to get started; plus, you have a 15-day free trial period to start!
Connect your data sources
Whether you're tracking ecommerce, SEM, SEO, PPC, or analytics, you can connect all your marketing tools into DashThis easily.
Create your marketing dashboard
You can either choose from among DashThis' preset report templates, or create your own from scratch; it's just a matter of dragging-and-dropping your KPIs.
It's your data - customize your dashboard to reflect your branding.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
Digital marketing reporting is so important, because it allows you to show the results of your hard work to your clients. But... it can be a time-consuming process when it's done one source at a time, one report at a time. Why not make the process faster and easier with these report templates?
Monthly sales dashboard
Get reports done on time, so you can spend more time closing potential customers with our monthly sales report dashboard. You can also choose another time period, such as weekly or yearly.
Digital marketing dashboard
There's a lot that goes into building a successful business: social media, getting new customers, optimizing the customer experience, and ensuring customer retention - the list goes on. That's what a customer dashboard is for.
Social media dashboard
Regroup your total sales, conversion rate, traffic sources, and so much more in an easy-to-set-up ecommerce dashboard report that helps you make informed business decisions for your online store.
Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!
DashThis isn't just an epic reporting software with the features you need. It's also an awesome group of people here to give you a helping hand with your client reporting whenever you need!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
