A customer dashboard lets you easily gather and visualize customer data from multiple channels for your online store or ecommerce site, so that you can get a better understanding of your customer base, and gain insights into your customers' expectations.
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There's a lot that goes into building a successful online business: social media, getting new customers, optimizing the customer experience, ensuring customer retention - the list goes on. It's important for online and ecommerce businesses to be able to track the relevant KPIs from multiple platforms. Here's what a customer dashboard entails!
A customer dashboard allows you to track how your online business or ecommerce store is performing and demonstrate the value of your online marketing efforts for the business. If you're using multiple marketing channels (which you probably are) you'll be able to link them to a single dashboard so you'll have all your important KPIs in one spot.
A customer dashboard will give you a real-time overview of your customers' actions on your website. This data will let you find out who your important customers are, make informed decisions about your marketing efforts, measure the success of your business, and prevent poor customer satisfaction.
Aside from having all your key performance indicators in one spot, a customer dashboard will save you time; creating reports on a monthly basis, for example, will be a breeze because the relevant data will be automatically fetched for you. We also do the data visualization for you. No more plugging numbers into Excel!
Tracking the right metrics is the key to a successful customer dashboard. A good dashboard is going to include the metrics that provide you with just enough information to understand what visitors to your online store are doing, without overwhelming you with details.
Visits is the total amount of times people have gone to your website. Unique visitors tells you how many individuals have visited your website.
Conversion rate is the percentage of your website’s visitors who take a desired action, such as starting a free trial, purchasing a product, filling out customer surveys, or other.
Total revenue is the amount of money that has been made from sales on your website. You can also break down this metric and track revenue per transaction or revenue per visit.
Bounce rate is the percentage of visitors who land on your website, but leave before navigating to a second page within your website.
You're probably tracking metrics across multiple channels, and it's important focus on those key customer service metrics that you can act on - try not to focus on 'vanity metrics'.
Google Analytics referral traffic
This metric shows the number of and sources of traffic that came to your website from outside of Google’s search engine.
Google Analytics new vs returning
This metric shows you the percentage of first time visitors to your website and the percentage of visitors who have previously visited your website.
Google Analytics pages per visit
This metric shows the average number of pages people have viewed during a visit to your website.
Google Analytics total goal completions
This metric tells you the total number of conversions, or goal completions, for your website.
A good customer dashboard will include all the channels you're using to measure your website's performance and track your marketing efforts. Setting up your dashboard this way will let you understand how your marketing and sales channels are working together.
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
DashThis' digital marketing dashboard sample gets your sales and marketing team off to a running start. It includes preset KPIs, multiple available data sources, and easy-to-use features.
Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your digital marketing tools
Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!
Create your report
Whether you choose from among our preselected customer dashboard templates, or create your own from scratch; it's all a matter of dragging-and-dropping the KPIs you want!
It's your data - customize your dashboard to reflect your branding.
Custom domain
Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.
Custom theme
Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
DashThis has dashboards for every marketing specialty, depending on the type of data you want to track and for whom.
Monthly sales dashboard
Get reports done on time, so you can spend more time closing potential customers with our monthly sales report dashboard. You can also choose another time period, such as weekly or yearly.
Digital marketing dashboard
Bring all your marketing channels together in one convenient dashboard. Easily track and report on everything from social media to paid ads to SEO.
Social media dashboard
Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.
Digital marketing without measuring, reporting, and analyzing is like flying blind! Get tricks of the trade from our team to create the best customer dashboards that your team and your clients can use regularly to create better campaigns and marketing strategies!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
