KPIs & Metrics
This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
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KPIs & Metrics GA4 scopes guide: Understanding first user vs. session in Google Analytics 4
Need help understanding how first user and session scopes differ in Google Analytics 4? We break down the two terms for you.
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KPIs & Metrics How To Plan and Implement OKR Tracking for Your Marketing Agency
Learn how tracking OKRs can benefit busy agency owners, and how to implement a practical OKR process for your marketing agency.
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KPIs & Metrics Top 8+ Pinterest Ads KPIs & Metrics to Track
Pinterest Ads KPIs are performance metrics that help you measure the success of your Pinterest advertising efforts
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KPIs & Metrics Google Analytics 4 Glossary for Marketers: 16+ GA4 Metrics Explained
Unfamiliar with a pesky GA4 term? Refer to this GA4 glossary to understand key terms and what they mean for marketers.
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KPIs & Metrics Metrics and Dimensions: A Guide for GA4 Newbies
Metrics and dimensions provide a clearer picture of user behavior, traffic, and content performance. This guide gets you up to speed and recommends a list to get you started.
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KPIs & Metrics How to Create Social Media OKRs that Work (with Examples)
Social media OKRs keep you focused on business priorities, while encouraging inter-department communication. This guide explains why OKRs work, and example social media OKRs to inspire your own.
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