An advertising campaign dashboard enables marketers to combine data from across multiple marketing channels into one single platform in order to track and display digital marketing activities clearly.
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An advertising campaign marketing dashboard enables you to keep an eye on all your key metrics in real-time. Conversion rates, click-through rate, and lead generation key performance indicators are all important to have at your fingertips when you're making business decisions, and an ad campaign dashboard allows you to do just that.
An advertising campaign dashboard is the easiest way to track all your ad performance at a glance. All your advertising efforts, may it be PPC campaigns on Google Ads, or your Facebook Ads campaigns, all your marketing performance can be tracked and reported on from one single dashboard, allowing you to keep on top of your clients' (or your own) marketing strategies, and thus optimize your marketing campaigns.
Reporting on your marketing campaigns performance is key to creating good relationships with clients and showing clients the value of your marketing agency's work. By using our advertising campaign dashboard you can easily explain how your marketing strategy impacts your clients' bottom line.
Besides enabling you to combine all your advertising channels and web analytics data into a single platform, your advertising campaign dashboard also helps you: hone in on your target audience, educate your client on what you do and why it's important to them, be transparent with your client and foster a trusting relationship with them, and showcase your positive results in a simple, straightforward, and effective way.
Google Analytics, social media, AdWords; the following key performance indicators will help you get an overview of the success of your current advertising campaigns.
Track your campaign performance with a breakdown of each of your campaigns with its Link Clicks, Conversions, Conversion Value, Amount Spent, CPC, etc.
Your channel performance will give you the performance of each of your channels (direct, organic, referral, etc.) over time.
Make sure you know which landing pages are performing best, with a list of your top landing pages.
Digital marketing uses a multitude of data sources and channels, but by starting with these important marketing metrics, you'll be able to understand which channels are working well, and which ones you need to optimize:
Marketing goal completions
This metric tells you the number of times a goal has been completed by visitors to your website (a goal could be a purchase, signing up to a service, etc).
Cost per click (CPC)
This metric tells you the average cost you paid for every time a person clicked on one of your ads.
Bounce Rate
This metric shows the percentage of visitors that landed on your site but left immediately after arriving without browsing. It is calculated by dividing the number of sessions viewing only one page by the total sessions on your site.
Click-through rate (CTR)
This metric shows the percentage of people who are exposed to an ad, or another call to action, and who then click on the ad or call to action in question.
Even though you’re looking for an online advertising reporting tool, it’d be nice if you could include data from other platforms too, right? We’ve got you covered! DashThis connects to 30+ integrations from Facebook Ads to Google Analytics to the major tools for web analytics. No programming, no third party systems, no complications. Plus, you can create a single report showing multiple data sources together, so there’s no need to create tons of marketing activities reports for the same client. Simple, right?!
Google Analytics 4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Monitor
WebCEO
Custom Data
Google Sheets
keyword.com
There are so many marketing KPIs involved with ad campaign performance and picking the right ones for your business can quickly become overwhelming. Fortunately, DashThis has got your back with a dashboard report example you can start using right away that includes all the main KPIs you should be tracking.
Connect your various data sources into DashThis, choose from among our several marketing analytics and web analytics dashboard examples, and quickly see all KPIs you need! It's as easy as 1-2-3.
Create your DashThis account
Just enter your email and create a password to get started; plus, you have a 15-day free trial period to start!
Connect your data sources
No matter what KPIs you're looking to see at a glance, you can connect all the digital marketing sources you need in DashThis.
Create your marketing dashboard
You can either choose from among DashThis' preset report templates, or create your own from scratch; it's just a matter of dragging-and-dropping your KPIs.
It's your data - customize your online marketing dashboard to reflect your branding!
Custom domain
Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).
Custom theme
Fully customize your marketing campaign report design with your brand, your client’s brand, or even your favourite colour schemes!
100% white label
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
Streamline your reporting process, make tracking online advertising campaigns a breeze for your marketing team, and create custom reports for your clients so they can see all your hard work at a glance.
AdWords report template
Find all your most useful AdWords campaign KPIs regrouped together. Combine multiple advertising campaigns into one to compare and contrast your marketing efforts.
Facebook Ads report template
Track your Facebook Ads campaigns, optimize your performance, and display your Facebook Ads data in a comprehensive and streamlined way with this easy-to-use template.
Social media report template
Track your social media performance, optimize your campaigns, and show your social media marketing efforts in an all-in-one report.
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DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
Easy, convenient, and fast to set up.
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Game changer for client communications and expectations. Also help in the sales process!
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Saves a lot of time as I can pull data from various channels all within one platform!
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Simple, easy, flexible, and versatile tool with a great UI.
Phenomenal customer service.
This tool has helped us close new accounts and improve customer satisfaction.
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
We use so many different reporting platforms - this consolidates what we give our clients.
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
